In partnership with
Your Boss Will Think You’re an Ecom Genius
If you’re optimizing for growth, you need ecomm tactics that actually work. Not mushy strategies.
Go-to-Millions is the ecommerce growth newsletter from Ari Murray, packed with tactical insights, smart creative, and marketing that drives revenue.
Every issue is built for operators: clear, punchy, and grounded in what’s working, from product strategy to paid media to conversion lifts.
Subscribe for free and get your next growth unlock delivered weekly.
Good morning, Edmonton and surrounding areas! Happy Thursday!
Today brings a bit of a breather with a mix of sun and cloud and a high near 25C, a welcome change after days of storm cleanup.
Calgary is sending help our way, a big Alberta housing deal just landed in Red Deer, and there is some very hard news to share about a boy so many of us have been hoping for. Here is what is making news across Edmonton and the surrounding areas this Thursday.
🚨 Homicide Investigation Opens After a Deadly West Edmonton Shooting
What happened at that west Edmonton business?
Police are investigating a shooting outside a west end business Tuesday that left a 39 year old man dead, with the EPS Homicide Section now leading the file.
The shooting happened near 112 Avenue and 149 Street around 11:35 in the morning.
Investigators are asking anyone with dashcam footage from that hour to come forward.
If you were anywhere near there Tuesday, your footage could matter.
🌳 Calgary Sends a Crew North to Help Edmonton Dig Out
Why is Calgary sending help to Edmonton?
After back to back storms left thousands of downed branches and closures across the city, Calgary is sending arborists, equipment and crews north to help with cleanup.
The deployment includes 12 forestry experts plus mobility and waste crews arriving over the coming days.
Edmonton will reimburse Calgary for every cost.
Neighbourly really is the word for it.
🏗️ Ottawa and Alberta Sign Off on 510 Million Dollars for Housing
What did Carney and Smith actually announce in Red Deer?
Prime Minister Mark Carney and Premier Danielle Smith signed a deal in Red Deer putting more than 510 million dollars toward water and wastewater infrastructure so Alberta municipalities can build more homes.
Alberta is putting in up to 428 million dollars of its own toward eligible projects.
The funding is meant to help unlock tens of thousands of new homes across the province.
Worth watching for what it means closer to home.
Your Boss Will Think You’re an Ecom Genius
Optimizing for growth? Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.
😢 Search for Parker Wells Ends in Heartbreak
What happened to the missing Calgary boy?
Calgary police confirmed Wednesday that the body of 11 year old Parker Wells was found inside a storm drain pipe off Deerfoot Trail, closing out a two week search that drew hundreds of volunteers.
Police believe it was a case of misadventure, not foul play.
Parker was last seen July 16 and was known to be nonverbal and autistic.
Sending every bit of care to his family today.
💰 Your OAS or GIS Payment Just Got a Bump
How much more will seniors see in their account?
Old Age Security and Guaranteed Income Supplement payments rose 1.2 percent with Wednesday's deposit, the largest single quarter increase of the year.
Seniors 75 and older can now receive up to 827 dollars a month in OAS alone.
The increase landed automatically, no application needed.
Worth a look at your account if this applies to you or someone you love.
🎗️ Uganda Declares Itself Free of Ebola
Is Uganda's Ebola outbreak really over?
Uganda's Ministry of Health officially closed out the 2026 Ebola outbreak this week, crediting fast contact tracing and fully mapped transmission chains for stopping the spread early.
The outbreak infected 20 people since May, with 18 recoveries.
Health officials say the country remains open for travel and business.
Good news is still news.
🚀 Iran Strikes US Forces in Jordan as the Ceasefire Frays
What happened to the pause in the Iran conflict?
Iran fired missiles at a US base in Jordan Wednesday, ending a five day pause in hostilities just as President Trump was meeting with Israeli Prime Minister Netanyahu at the White House.
All missiles were intercepted, and no injuries were reported.
Oil prices jumped more than 4 percent within hours of the news.
Worth keeping an eye on the pump price this week.
Your Boss Will Think You’re an Ecom Genius
Optimizing for growth? Go-to-Millions is Ari Murray’s ecommerce newsletter packed with proven tactics, creative that converts, and real operator insights—from product strategy to paid media. No mushy strategy. Just what’s working. Subscribe free for weekly ideas that drive revenue.
YOUR TURN 💌
Tell me about a moment in this city or community that reminded you why you live here. It does not have to be big. It can be a conversation with a stranger, a view on a commute, a meal, a game. Hit reply and tell me about it. I save these.
Our sponsors make it possible for me to show up in your inbox every morning. When you click through and check them out, you are investing in this community just as much as I am. They are the ones outside the purple frames. How many can you spot?
Edmonton local Weather
Day ⬇2° lower than historical avg. Night ⬆2° higher than historical avg.
Edmonton Weather: Thursday July 30
Thursday brings a mix of sun and cloud with a high near 25C, and the chance of showers creeps back up through the afternoon. Skies stay unsettled into the evening with a low near 14C, so keep the umbrella within reach.
Feature My Business
Do you have a business you'd like us to show case or shine a spotlight on? Tell us about it by submitting a request here ➡ [email protected]
Events Happening in Edmonton and Surrounding Areas
Thursday, July 30
Ongoing festivals like Heritage Fest, Big Valley Jamboree, and summer patios keep rolling through Thursday.
🎡 K Days (final week atmosphere) 🎟️ Details
📅 Through Jul 30 · ⏰ Day & evening · 📍 Edmonton EXPO Centre & grounds
Mid week fair day with rides, midway games, food, and live entertainment.
🌍 Heritage Fest (lead in) 🎟️ Details
📅 Weekend of Aug 1 to 3 · ⏰ Daytime · 📍 Hawrelak/Gallagher Park area
Multi culture food and performance festival, up next after this week.
🎶 Summer at the Centre (Spruce Grove) 🎟️ Details
📅 Thu Jul 30 · ⏰ Evening · 📍 City Centre, Spruce Grove
Free street party style event with music and activities west of Edmonton.
Friday, July 31
🏀 Edmonton Stingers vs. Saskatoon Mamba 🎟️ Details
📅 Fri Jul 31 · ⏰ Evening · 📍 Edmonton EXPO Centre
Pro basketball home game closing July, with a strong summer sports vibe.
🧠 Death: Life's Greatest Mystery (Exhibit opening) 🎟️ Details
📅 Fri Jul 31 to Fri Aug 7 · ⏰ Museum hours · 📍 Downtown Edmonton venue
Interactive exhibit exploring ideas about death, grief, and meaning.
🩸 Blade Blood Rave 🎟️ Details
📅 Fri Jul 31 · ⏰ 9 p.m. to 12 a.m. · 📍 Downtown Edmonton
Nightlife event inspired by the Blade movie rave aesthetic, dark club energy, themed music and visuals.
🏒 Summer Fun at WEM 🎟️ Details
📅 Fri Jul 31 · ⏰ Daytime · 📍 West Edmonton Mall
Mall wide summer programming with attractions, games, and family activities.
🐟 Sea Lion Shows at WEM 🎟️ Details
📅 Fri Jul 31 · ⏰ Multiple showtimes · 📍 Sea Life Caverns, West Edmonton Mall
Short, family friendly sea lion performances running through the day.
⛸ Afterglow Skate Night 🎟️ Details
📅 Fri Jul 31 · ⏰ Evening · 📍 Ice rink, West Edmonton Mall
Music driven public skate night with lights and a casual party feel.
Saturday, August 1
The long weekend kicks off with Heritage Day Monday, and the city has plenty going on to start it right.
🌍 Edmonton Heritage Festival Opens 🎟️ Details
📅 Aug 1 to 3 · ⏰ Daytime · 📍 William Hawrelak Park
Three days of food pavilions, dance and music from dozens of communities across the city.
⛳ CPKC Women's Open 🎟️ Details
📅 Sat Aug 1 · ⏰ 1 p.m. start · 📍 Royal Mayfair Golf Club
LPGA tour golf makes its stop in Edmonton for the weekend.
🎸 Caamp at the Jube 🎟️ Details
📅 Sat Aug 1 · ⏰ 5 p.m. · 📍 Northern Alberta Jubilee Auditorium
Folk rock show closing out a busy week of live music around the city.
SPOTTED IN EDMONTON 📸
What is catching your eye out there today?
After a soggy stretch and some heavy news this week, we want to see a little bit of your Edmonton today. A patio, a sunset, a puddle jumping kid, whatever is in front of you. Snap it and hit reply, we might feature it in a future issue.